Digital Communications Officer

We have an exciting opportunity for a skilled individual who is passionate about creating brilliant web content that our users can understand and act upon.

You’ll be enthusiastic about shaping often-complex processes and messaging into clear, accessible information – combining a sound technical understanding of web best practice with great writing skills.

Summary of the role

Working as part of our agile team, you’ll share responsibility for the management and continuous improvement of our web presence, with an emphasis on content design. You’ll implement user-centred content and web accessibility principles to make sure we serve our audiences in the most effective ways. In particular, you will:

• produce or review web content that meets our standards, and manage a daily publication workflow
• work with colleagues across the communications team to manage and track our audience behaviours
• analyse patterns and predict trends using web analytics tools, including Google Analytics and Hotjar
• collaborate with teams across the organisation to deliver training on our content management system and promote the principles of our content strategy.

The person

You’ll need well-developed analytical, editorial and technical skills, and have experience of creating user-centred web content. Your organisational skills will help you balance a variety of complex tasks in a fast-paced environment.

Your excellent organisation and communication skills will help you build relationships internally with project and operational teams.

And you’ll be astute in presenting findings from your analysis of web usage in ways that land well with the intended audience, using your influencing skills when working with subject matter experts to affect positive change.

We mostly work from home, but you will be expected to attend our offices in Manchester at least one day a week (and more if preferred) and attend a daily online stand up meeting in the morning. We are happy to consider a range of flexible working. Flexible working requests will be considered in line with our policy.

You can find more detail on the tasks you will undertake, and the essential skills required for the role, in the job description.

The recruitment process and how to apply

Please provide a CV and covering letter. In the covering letter, clearly set out how you meet each of the essential skills for the role, which are listed in the job description. You should also include a paragraph outlining your reasons for applying for the role.

We recommend no more than 2 sides of A4 for the covering letter, but it can be more if required.

We will assess the information you provide against the skills required for the role and let you know whether you will progress to the next stage of the recruitment process.

If you do not provide all the above, we will not be able to progress your application, and your application could be withdrawn.

GMC benefits – why work for us

We work with doctors, physician associates (PAs), anaesthesia associates (AAs), those they care for and other stakeholders to support good, safe patient care across the UK. We set the standards doctors, PAs, AAs and their educators need to meet, and help them achieve them. If there are concerns these standards may not be met or that public confidence in doctors, PAs, or AAs may be at risk, we can investigate and take action if needed.

You’ll benefit from being part of an organisation that is genuinely committed to its people with several excellent benefits including:

• 30 days holiday with the option to buy and sell more
• A generous employer pension contribution of 15%
• Access to a range of learning and development opportunities designed to support your ongoing progression
• Attractive salary that’s reviewed annually
• Discounts at 100s of high street and online stores
• Discounted gym membership
• Private medical insurance
• Employee assistance programme
• Cycle to work scheme for those wanting a greener commute
• Bike lockers and shower facilities

The GMC values diversity and has made a public commitment to processes and procedures that are fair, objective, transparent and free from discrimination. We are also committed to the Disability Confident employer scheme and support the requirements of the Disability Confident interview scheme. If you have a disability and meet the cut-off mark for the essential criteria for this role as outlined in the person specification document, you will be offered an interview.

The GMC is a charity registered in England and Wales (1089278) and Scotland (SC037750)